La società dei manichini

What does it mean to watch someone in social networks? This work tries to draw up an analysis of the identity in social networks thanks to Sartre's thesis on the look. What can phenomenology say about the identity condition in the virtual sociality? In the paper I argue that if the phenomenological gaze freezes the identity in an act, deposing its transcendence, the virtual one irremediably coagulates it in a social post, an interpretation that outlines a first trajectory towards a phenomenologically grounded investigation of virtual identity.